UK hotel market sees 2021 events boost forward bookings

Hotels in the UK are receiving a financial boost from upcoming bookings in 2021, according to data from Forward STAR.The STR’s benchmarking solution is reporting that Glasgow’s hotel occupancy on the books is pushing 90% for the UN Climate Change and London hotels are receiving similar uptake thanks to sporting events later in the year.

Steven Cote, STR’s product manager for Forward STAR, said: “These numbers indicate the optimism for vaccine distribution, better control of the pandemic, and improved conditions for travel and events.

“Guest booking windows have shortened significantly during the pandemic, so there is plenty of potential for these levels to grow even higher as we get closer to the event dates.”

He added: “At the same time, unfortunately, more cancellations are also possible if the situation is not improved enough for these events to happen as planned.”

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