U.S. hotel occupancy increased more than 4 percentage points from the previous week, according to STR‘s latest data through 13 February.
7-13 February 2021 (percentage change from comparable week in 2020):
Boosted by Valentine’s Day and the long weekend with Presidents’ Day, U.S. weekend occupancy (Friday/Saturday) came in at 58.5%, which was the highest level in the metric since mid-October. Elevated occupancy during the weekend of Presidents’ Day occurred during previous recessions as well.
Aggregate data for the Top 25 Markets showed slightly lower occupancy (44.0%) but higher ADR (US$106.53) than all other markets.
Among the Top 25 Markets, Tampa, Florida, saw the highest occupancy level (66.3%), lifted by Super Bowl LV.
Top 25 Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (28.8%), and Minneapolis, Minnesota (30.9%).
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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