Managing the Impact of Online Customer Reviews on Hotels in 2021

Our Milestone team helps hundreds of customers achieve their internet marketing goals each year. The main contester is the hotel industry. Yet, many are so far unaware of the sheer impact simple aspects, such as online reviews can have on their search engine optimization (SEO), rates of traffic, brand recognition, lead convergence, and more. Hint: […]

IHG looks to mid-market brands and digital developments to help recovery

InterContinental Hotels Group (IHG) expects to have attribute pricing live across its portfolio by the end of this year. The functionality, which is the latest phase of its Guest Reservation System (GRS), will enable hotels to tailor stays for guests and enable them to purchase ancillary elements. IHG announced attribute pricing was being piloted in […]

Belmond names SVP of global development

Belmond, a luxury hospitality and leisure company, has announced the appointment of Karl Bieberach as senior vice president of global development at the group. Bieberach will begin his new role at the company, which now acts as a part of French conglomerate Louis Vuitton Moët Hennessy (LVMH), from 22 March 2021. In his position, Bieberach […]

Moxy opens its second Edinburgh site

Moxy Hotels has announced the opening of the Edinburgh Fountainbridge hotel, its second site in the Scottish capital. Centrally located on Freer Gait, Moxy Edinburgh Fountainbridge features 262 guestrooms and a rooftop bar with views of Edinburgh Castle. The hotel’s interiors play on the building’s history as it has been built on the former site […]

Marriott Bets on the ‘Bleisure’ Lifestyle

Marriott International’s late Chief Executive Officer Arne Sorenson, who died last week, told Forbes in 2019 that he wanted his company to be “as big as possible.” His boldest move came back in 2015 when he announced that Marriott would acquire Starwood Hotels & Resorts Worldwide, adding brands that appealed to travelers’ interests and values […]

Emirates to roll out GDS fees as it moves sellers toward an NDC solution

Emirates will implement a GDS surcharge beginning July 1 as it vies to push agent channel sales to an NDC-powered portal that it will launch on the same day. The charge will range between $14 and $25 per ticket depending on sector length. Agencies and travel advisors who do use the direct connect portal, called […]

Welsh gov to allow hotels to host weddings

The Welsh government has confirmed that hotels in Wales will be allowed to reopen for wedding ceremonies from 1 March, following a decline in Covid-19 cases across the country. First Minister Drakeford outlined the plans during a briefing last week (19 February) as part of a scheduled three-week review of lockdown measures. Drakeford said the […]