Belmond, a luxury hospitality and leisure company, has announced the appointment of Karl Bieberach as senior vice president of global development at the group.
Bieberach will begin his new role at the company, which now acts as a part of French conglomerate Louis Vuitton Moët Hennessy (LVMH), from 22 March 2021.
In his position, Bieberach will be responsible for the global expansion of the entirety of Belmond’s portfolio, spanning hotels, trains, river barges, and safaris.
Roeland Vos, president and CEO at Belmond, said: “Already at the forefront of luxury, Belmond has a renewed and ambitious strategy that will position us as the leading provider of incomparable genuine travel experiences.
“Part of this strategy is our commitment to finding unique assets in remarkable locations that will further expand our collection of one-of-a-kind offerings to today’s discerning travellers.”
Bieberach will provide 25 years of experience to the position, including previous senior roles at Starwood Hotels and Resorts, Marriott International, and HVS International.
During his career, he has evaluated or transacted almost 500 deals globally, and will reportedly play a key role in strategically growing Belmond’s company footprint.
He said: “It is a great pleasure to join Belmond, a pioneer in the world of luxury travel.
“As a brand that sees its role as a custodian of timeless heritage, I will continue to be guided by this philosophy, selectively expanding the footprint where not only can we offer authentic experiences but also play a role in celebrating the legendary art of travel.”
Bieberach added that he is excited by the upcoming opportunities, especially during this “momentous time in the history of travel”.