Aloft Hotels opens new Birmingham property

Aloft Hotels, Marriott International’s hotel brand targeted for music and tech-savvy travellers has opened its first property in Birmingham with the opening of Aloft Birmingham Eastside.

The site is located in Birmingham’s Eastside district, a new regenerated hub for the city which is home to businesses, retail, and leisure facilities, all just a short walk away from the city centre.

The “urban-inspired” property features 195 modern bedrooms with en-suite bathrooms, a cocktail bar and its Tempo! restaurant serving a variety of grill dishes..

The hotel is connected to a brand-new, state-of-the-art conference and events venue, The Eastside Rooms, which is set to open in April. The venue will be home to 23 event and meeting spaces, including the largest pillar-free ballroom in Birmingham city centre.

The development forms part of Birmingham’s Big City Plan – a 20-year, major city centre regeneration project which aims to transform the Eastside area into a thriving leisure and business district.

Matt Huddart, general manager at Aloft Birmingham Eastside, said: “We are thrilled to be opening the doors to Birmingham’s newest and most dynamic hotel. Home to some of the best music venues in the country to entertain domestic and international visitors, Birmingham has an incredible culture and is the perfect location for the Aloft brand which uses music, design and technology to enhance the experience of every guest.

“With the Big City Plan and the construction of High Speed Two, the UK’s new high speed rail network, well underway, the city is on an exciting trajectory and we are looking forward to playing a part in enhancing its position on the map as a leading destination.”

In line with the latest government guidelines, Aloft Birmingham Eastside is currently able to welcome business travellers and essential workers. The hotel will implement Marriott International’s Commitment to Clean operating standards and protocols that include enhanced health and safety standards.

Aloft Birmingham Eastside will be managed by Interstate Hotels and Resorts.

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