A new 100-bedroom Premier Inn at Sandown Seafront on the Isle of Wight kicks off the run of seaside openings from Friday (26th February), with new Premier Inn hotels at Scarborough, Bournemouth, Blackpool, and Thurso opening their doors in a phased way during spring and early summer.
The new openings, which are a mixture of freehold and leasehold developments, continue the strategic expansion of Premier Inn into popular leisure and seaside locations across the country where the business has been working hard to grow its presence in recent years.
Alex Flach, UK Development Director at Whitbread, said:
“Nearly half of all Premier Inn customers stay with us on leisure breaks every year. Our leisure guests are a crucial part of our business and we have been steadily expanding our network in popular leisure and seaside locations to meet existing demand from our guests and caterer for the growing trend for UK breaks and staycations.
“The five new Premier Inn hotels we are opening at coastal locations this spring / summer are part of our ongoing strategy of investing in high-quality locations where we are confident of strong, long-term demand for our affordable bedrooms. They mark the start of a busy year for new Premier Inn hotel openings and we are continuing to seek new acquisition opportunities to grow and improve our network in select locations across the UK and Ireland.”
In total, the five new hotels are expected to create approximately 130 new jobs when fully occupied, with recruitment focused in the immediate area around the hotels.
Whitbread, Premier Inn’s parent company, is continuing to grow and innovate its hotel business in the UK, Ireland and Germany where it has a combined network of more than 90,000 Premier Inn and hub by Premier Inn bedrooms open and in its secured development pipeline.
The five new seaside and coastal and seaside locations opening across the UK are:
Premier Inn Sandown Esplanade, Isle of Wight – 100 bedrooms and Cookhouse & Pub
Premier Inn Scarborough North Bay – 105 bedrooms
Premier Inn Bournemouth West Cliff – 105 bedrooms
Premier Inn Blackpool North Pier – 150 bedrooms and Cookhouse & Pub restaurant
Premier Inn Thurso – 85 bedrooms and the most northerly Premier Inn in the UK on opening
Full details of Premier Inn’s current site requirements in leisure, seaside and urban locations across the UK and Ireland is available at www.whitbread.co.uk/property-and-suppliers.
Whitbread PLC is the owner of the UK”s favourite hotel chain, Premier Inn and the UK”s favourite coffee shop, Costa as well as restaurant brands, Beefeater, Brewers Fayre, Table Table and Taybarns. Whitbread PLC employs 43,000 people in over 2,000* outlets across the UK, with its well-loved brands making every day experiences special for over 22 million UK customers every month. Whitbread has outlined growth milestones for 2016 and 2018. The 2018 milestones are to increase the number of Premier Inn UK rooms to around 75,000 and to double the size of Costa with global system sales of £2bn. In the year ended 28 February 2013, Whitbread PLC reported a 14.2% increase in Group Revenue to £2,030 million and Underlying Profit before tax of £356.5 million up 11.4%. Whitbread PLC is listed on the London Stock Exchange and is a constituent of the FTSE 100. It is also a member of the FTSE4Good Index.