CitySuites has unveiled a new website as it confirmed its future ambitions to expand the number of luxury short and long stay residences within the brand, beginning with the opening of a second exclusive aparthotel in Manchester City Centre this summer.
According to the group, the new website underlines the “positive future” for the luxury hospitality business, which is part of the Select Property Group based in Alderley Edge, Cheshire.
The site was developed by its digital agency partner Absurd, and features “innovative” technology and digital-first services. It has a bespoke contactless check-in process so that guests do not have to go through the typical registration process on arrival, and enables them to just verify their identity on entry to the aparthotel based on the information already provided.
There is also a new portal for guests to view their reservations, make changes ahead of their stay and simplify repeat booking.
Tara Homayounbod, marketing director “As well as evolving the site to include our new hotel, which will open this summer, we have added new features to further enhance the visitor experience. Users can explore our rooms and facilities through virtual tours, as well as learn more about our locations.
“Many service requirements for CitySuites differ from the more typical hotel needs, due to the specialist accommodation offered and lengths of stays, which we have built into the new user journey, booking process and site features. Absurd has done a fantastic job with the design, brand positioning and the functionality of the site. We’re just so glad to be reopening again and to build on our future plans.”
Oliver Bailey, co-founder of Absurd, added: “The new design and features are baked in user insight and testing, and we’ve created a framework that will support CitySuites’ growth as they expand both in the UK and internationally. We’ve focused on the navigation and how ultimately users will be able to explore all aparthotels with ease.
“As a result of a platform upgrade and a headless CMS, the new site also benefits from a much faster load time and improved experience. By implementing a component based set up, content admins can create new pages with ease. This means Citysuites can operate with agility and be more reactive around campaigns and deals, and the platform facilitates ongoing communication with guests with more personalised marketing.”