LONDON — STR’s preliminary April 2021 data for London hotels shows slightly better performance compared with recent months, albeit at overall low levels.
- Occupancy: 28.6%
- Average daily rate (ADR): GBP67.13
- Revenue per available room (RevPAR): GBP19.23
The absolute occupancy level was the highest for any month in London since October 2020, while the ADR and RevPAR levels were the highest since December 2020. Occupancy-on-the-books data for the market shows weekend peaks after 17 May – the day hotels can reopen. Further U.K. insights can be found here.
Year-over-year percentage changes will turn positive in the coming months due to comparison with the earliest pandemic-affected months from last year.
Further information regarding Europe’s hotel industry can be found in our latest Europe webinar here.
All of STR’s COVID-19 analysis can be found here.
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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