STR: Preliminary London Hotel Data For April

LONDON — STR’s preliminary April 2021 data for London hotels shows slightly better performance compared with recent months, albeit at overall low levels.

  • Occupancy: 28.6%
  • Average daily rate (ADR): GBP67.13
  • Revenue per available room (RevPAR): GBP19.23

The absolute occupancy level was the highest for any month in London since October 2020, while the ADR and RevPAR levels were the highest since December 2020. Occupancy-on-the-books data for the market shows weekend peaks after 17 May – the day hotels can reopen. Further U.K. insights can be found here.

Year-over-year percentage changes will turn positive in the coming months due to comparison with the earliest pandemic-affected months from last year.

Further information regarding Europe’s hotel industry can be found in our latest Europe webinar here.

All of STR’s COVID-19 analysis can be found here.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

Communications Executive
Phone: +44 203 890 0056 ext. 0056

Please log in for access

Thanks for subscribing!

An email confirmation will be sent to your registered email address with a link for you to click on to confirm this request is genuine.  Please note that no newsletters will be sent to you until the request is confirmed.  If you do not receive the link, please check your junk folder or else contact

This website uses cookies to ensure our visitors get the best user experience and to analyse site traffic.  To continue browsing our site, please confirm your acceptance of our Privacy Policy and use of cookies.