The Portfolio Club has announced the appointment of Camilla Martin as senior PR manager for its new hospitality brand, The Other House.
The Other House, which is set to open in Spring 2022, markets itself a new accommodation for the “urban traveller”. It currently has two sites in Covent Garden and South Kensington which are set to open next year.
As senior PR manager, Martin will be responsible for overseeing the media activity for the brand launch. She has 10 years’ experience with hospitality brands, most recently as brand communications manager at Corinthia Hotels.
Here, she led the development and implementation of the international PR strategy, focusing both on the hotel company’s nine-strong hotel portfolio and new launches.
Prior to this, Martin was senior account manager at Travel PR, a travel and lifestyle PR agency where she managed a team to deliver successful PR campaigns for hotels around the world.
She said: “It is my goal to build awareness of The Other House globally and to increase the value of the brand through a strategic PR journey. I feel privileged to be working with the team to bring to market such an important and differentiated voice to London’s cosmopolitan arena.”