The direct channel continues to rise and takes a bite out of the OTAs! The share of direct has increased to reach a record level in the first quarter of 2021, representing a third of a hotel’s revenue. In times of crisis, hotels have favoured the Metasearch CPA model which is the least risky business model. And Google Hotel Ads is literally crushing the model. But what about the new Google free booking links? Does this new offer live up to the expectations raised by it?
D-EDGE is a SaaS company offering leading-edge cloud-based e-commerce solutions to more than 12,000 hotels in over 100 countries. Combining technical excellence with digital marketing expertise, D-EDGE brings a holistic hospitality technology infrastructure under one roof. The integrated range of solutions covers all stages of hotel distribution which encompasses Central Reservation System, Guest Management, Data Intelligence, Connectivity Hub, Digital Media and Website Creation. With a team of 350 experts located in over 20 countries, D-EDGE provides localised support, services and tools. With its global network of 500+partners, D-EDGE”s ever-expanding ecosystem is a positive place to do business and grow. More info on : https://www.d-edge.com/