The UK is continuing to “lead” Europe in hotel occupancy with four straight weeks above 60% in the metric, according to data provided by STR, a data intelligence group.
The UK’s highest weekly occupancy level came during 12-18 July, at 63.5%, however, that was still “significantly lower” than the occupancy achieved during the comparable week from July 2019 at 84.5%.
Also during the week of 12-18 July, a handful of European countries showed continued week-over-week improvement in occupancy levels: Ireland improved by 54.3%, Spain by 53.7%, France by 51.4%, Italy by 51.1% and Poland by 50.1%.
Thomas Emanuel, STR’s director, said: “Demand is almost exclusively leisure-driven as the U.K. has benefitted from a successful vaccination program, a phased reopening and improved travel sentiment overall.”
“Other countries are showing improvement in recent weeks for those very same reasons, but this is still far from a normal summer in Europe.”
He added: “Some European markets have been more successful than others in pulling themselves up from pandemic low points despite a massive void in international arrivals. Overall, Europe has a way to go before the region is back to pre-pandemic levels.”