London Short-Term Rentals Show Lower Performance Levels In June

LONDON — London’s short-term rental industry recorded slightly lower performance levels from the previous month, according to June 2021 data from STR.

June occupancy for the sector was 61.9%, which represented a 2.7% decrease from May (63.6%). Short-term rental occupancy was significantly higher than the 40.6% recorded by hotels in London. Hotel occupancy, however, was up 32.4% month over month.

Short-term rental average daily rate (ADR) reached GBP118.86, a 6.7% decline from May (GBP127.41). Revenue per available room (RevPAR) for the sector fell 9.2% to GBP73.63.

STR, the leader in global hospitality benchmarking and analytics, maintains the world’s largest hotel performance database. London is the first international short-term rental market where STR is expanding its benchmarking offerings via a pilot study. Included in STR’s short-term rental sample are both multi-family and single-family short-term rentals.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

Communications Coordinator
Phone: +1 615 824 8664 ext. 3500

Please log in for access

Thanks for subscribing!

An email confirmation will be sent to your registered email address with a link for you to click on to confirm this request is genuine.  Please note that no newsletters will be sent to you until the request is confirmed.  If you do not receive the link, please check your junk folder or else contact

This website uses cookies to ensure our visitors get the best user experience and to analyse site traffic.  To continue browsing our site, please confirm your acceptance of our Privacy Policy and use of cookies.