Hotel cancellations have risen from 4% prior to the opening of foreign travel up to as much as 50% for some establishments, according to new data from Avvio.
The technology provider said that while “demand remains strong”, hotels around Britain are suffering a surge in last-minute cancellations, with the majority of abandoned bookings coming from couples.
This is the latest blow to the UK holiday industry, which has been counting on a busy summer to begin to recover some of the losses incurred during the pandemic. It has suffered in recent weeks from inclement weather conditions and the so-called ‘pingdemic’, causing shortages of staff and cancellations as travellers receive notifications asking them to remain at home.
Michael De Jongh, chief commercial officer of Avvio, said: “Guests are cancelling their bookings at the last minute and going abroad instead – some hotels are seeing cancellation rates of 50 per cent or more.
“They are hitting the city centre hotels hard. Many were at just 30% occupancy before foreign travel opened up again. It’s a nightmare for them as most of these booking will never be filled.”
He added: “The ‘pingdemic’ has also had an effect on both the number of guests cancelling at the last minute and staffing levels at hotels.”