Lamington Group, the operator of Room2, the world’s first hometel brand, has appointed former Locke Hotels executive Rob Cahn to the newly created role of head of group operations, effective immediately.
In his new role, Cahn will be responsible for implementing new systems and procedures, as well as coordinating operational and human resources activities across the group’s aparthotel, residential lettings and co-working portfolio.
His immediate focus will be on overseeing the launch of Room2 Chiswick, the group’s third hometel, which will offer 86 studios He will also play a key role in “further defining and elevating” the Room2 brand.
He brings with him over 10 years of hospitality sector and start-up experience, and joins Room2 from Locke Hotels, where he spent over two years as general manager.
During this time, he was responsible for the day to day running and successful launch of Locke at Broken Wharf hotel. Latterly he supported across additional new property launches in London.
Prior to this, he was owner and GM of the Witch Alm Bar and Restaurant in Innsbruck region, Austria.
According to the group, the latest senior hire is an important step for its continued growth and the group as a whole, ahead of the opening of its third hometel in Chiswick in November this year.
Robert Godwin, managing director at Lamington Group and Room2, said: “This is an incredibly exciting time for both the hometel sector and room2, as a boom in staycationing and changing working habits favorably positions our highly flexible and experience-led product for a mix of corporate and leisure guests.
“Rob’s experience at Locke Hotels, in overseeing its transformation into a highly regarded, innovative aparthotel brand, will be a huge asset for the business, and attracting someone of his calibre shows the extent of our growth ambitions as the world’s first hometel brand.”
Cahn added: “The entrepreneurial flair, company ambition and growth plans that Robert and the Group have demonstrated was a major factor in my decision to join the business. The room2 proposition in particular offers a unique angle within the expanding aparthotel sector and I look forward to working with the whole team to deliver on the vision of 5,000 keys across the UK by 2030.”