Beaverbrook has announced it is to open its first London townhouse hotel in partnership with Cadogan this September.
Spanning 15,000 sq. ft. the heritage hotel occupies two revamped Georgian townhouses on Sloane Street, originally commissioned by Charles Sloane Cadogan, 1st Earl Cadogan, at the end of the 18th Century.
Inside the hotel, it features 14 theatrical suites, a 60-cover contemporary Japanese restaurant and bar, a meeting room, private events room and a garden reserved for corporate functions and private hire.
A creative spirit prevails throughout, with delightful interiors courtesy of Beaverbrook’s dazzling design duo: Sir Frank Lowe (advertising mogul and Beaverbrook’s Creative Director), and acclaimed designer, Nicola Harding, whose previous triumphs include The Garden House at Beaverbrook in Surrey.
The Fuji Grill and Omakase Sushi Bar will serve sushi, sashimi and nigiri, alongside signature Beaverbrook dishes such as ‘Charcoal’ Wagyu with Juniper Miso.
Restaurant general manager, Trudi Fairweather, takes up the position following a two-decade stint at Nobu joined by Alex Del (ex-Roka) as head chef and head sommelier, Giovanni Tallu.
Beaverbrook Town House is Beaverbrook’s first partnership with Cadogan, whose stewardship of 93 acres of Chelsea and Kensington spans over three centuries.
The project forms part of Cadogan’s strategy to strengthen Sloane Street’s position as the “leading luxury shopping destination in the world” and complements the existing focus on improved leisure and hospitality.