Summer 2021: The European hotel industry on a path to recovery

European hoteliers had been hoping the pickup in vaccination rates and progressive removal of health restrictions would boost demand this summer, as it did in 2020. Wish granted: hotel activity accelerated (+68.0% in RevPAR between July 1 and August 21 compared to 2020 marks), even though it remains well below pre-COVID standards (-31.8% compared to the summer of 2019). The impact of the COVID-19 crisis on the hospitality industry is now ebbing down, but this dynamic does not wipe out the strong disparities between countries and areas.

This summer, vaccinations and health passports have enabled hotels on the continent to host a hefty chunk of their domestic and European clientele. Compared to 2020, performance in 2021 is up in all European countries, not only in terms of Occupancy Rate but also in terms of Average Daily Rate and RevPAR. The Occupancy Rate climbed by 17.7 points from 2020, crossing the symbolic 50% threshold (to 52.2%). Revenue per Available Room reached €51.8 between July 1 and August 21, a 68.0% increase from 2020.

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