Flospitality set to launch in UK market

Flospitality, a sales and PR group that specialises in luxury sales, marketing and PR for hotels, is set to launch its first UK office this month. 

Founded in Austria by hotelier Florian Schaible in 2014, Flospitality later opened an office in Switzerland in 2019, shortly followed by its expansion into the German market in 2020.

The collection has now grown to include a “carefully curated” portfolio of hotels from across the world, including the Alpines, Greece and Portugal.

The group said that with the UK being such an influential market for the travel industry, the “natural next move” was to now open an office in London. Flospitality UK will operate as a separate entity to its parent company and function independently, working with hotels of key importance in the UK luxury leisure market.

Two former GP Associates’ team members, Laura Viaccoz Michaelsen and Kelly Featherstone, have teamed up with Flospitality to lead the new team.

Laura Viaccoz-Michaelsen, co-director, said: “As European holiday destinations come  to the end of a thriving summer season, and the UK government appears to be making a  welcome shift away from the traffic light system following the roll out of a successful UK vaccine programme, the light at the end of the tunnel is most definitely visible.

“As travellers  become more adept at holidaying under these “new normal” conditions, the team at  flospitality UK is feeling very hopeful for travel in 2022. In our view, Europe is most definitely  going to be the hot-ticket for next year as we are seeing so many UK travellers already  secure their holiday plans.”

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