Crerar Hotels launches new personalisation campaign ahead of reopening

Crerar Hotels Group has launched a new campaign entitled ‘I Choose’ ahead of its reopenings, after predicting that personalisation will “form the cornerstone” of hotel bookings as restrictions begin to ease. The Scottish group, which operates a portfolio of seven properties, has seen a 106% increase in bookings in February, and in light of this […]

Crerar announces trio of appointments

Scottish hotel group, Crerar Hotels, has announced three appointments to support the group upon the reopening of hospitality within the coming months. Alison MacLeod has been named as the group’s marketing manager, while Jodie Wilson will join the board as group revenue manager. Lesly Ross has also joined the firm as group marketing executive, with […]