Expedia Group and Booking Holdings slashed marketing by $6B in 2020 (but Airbnb now makes an entrance)
The combined marketing muscle of Expedia Group and Booking Holdings fell to its lowest level in years during a pandemic-slammed 2020. The pair spent $4.7 billion of sales and marketing in 2020, down almost 60% on the figures they produced in the record-breaking 2019. Such a slump in what is usually a critically important line […]
The COVID-19 pandemic has brought a tremendous amount of uncertainty to the travel industry, including the revenue performance discipline, with many accommodations resting their success – and in some cases survival – in their revenue managers’ ability to effectively anticipate market trends. While this is a challenge unlike any other, it presents the opportunity for […]
Once again in the fourth quarter of 2020, Vrbo was a relative
bright spot in Expedia Group’s financial report, with most of the vacation rental site’s bookings coming direct through Vrbo.com.