TripAdvisor’s New Subscription Service Represents Potential Boon For Lodging Industry, Says GlobalData
Cost reduction remains one of the primary objectives for hoteliers as the travel and tourism sector continues to grapple with the effects of COVID-19. TripAdvisor’s new subscription service, TripAdvisor Plus, provides an opportunity for hoteliers to boost visibility to travelers online for free as it is the travelers who pay the subscription fee, not the […]
Tripadvisor launches Tripadvisor Plus, touts growth and revenue opportunities
Tripadvisor is looking to long-term financial gains with the launch of its traveler subscription program. Tripadvisor Plus, which launched in beta last December and is now open to hotels worldwide, provides hotels and bed & breakfasts with a further channel to market, according to the reviews giant. The initiative offers additional visibility for accommodation players […]
A New Way to Reach Travelers: Tripadvisor Enables Hotels to Participate Directly in Travel Membership Program for First Time
NEEDHAM, Mass. – Tripadvisor®, the world’s largest travel guidance platform*, announced today that – for the first time – hotels and B&Bs can expand their visibility and reach to a ready-to-book, high spend traveler audience by participating directly in Tripadvisor Plus, a new membership program for travelers. Tripadvisor Plus hotels receive special badging and increased visibility […]
Tripadvisor revenue down 61% in 2020, subscription product a focus for 2021
Tripadvisor finished 2020 with its revenue down 61% to $604 million compared to $1.6 billion in 2019, but president and CEO Steve Kaufer says the company is entering 2021 “with optimism,” largely driven by the potential to develop a recurring revenue stream through its new Tripadvisor Plus subscription service. Reporting its financial results for the […]
After A Year of Being Stuck at Home, TripAdvisor Search Data Reveals U.S. Travelers Are Ready for International Escapes and Luxury in 2021
After a year that left much of the world locked down and staring at the same four walls at home, Tripadvisor research, based on global traveler search and survey data across six markets (United States, United Kingdom, Australia, Italy, Japan and Singapore), today reveals a new 2021 travel mindset. Having sacrificed vacation time in 2020, […]
