Tripadvisor launches Tripadvisor Plus, touts growth and revenue opportunities

Tripadvisor is looking to long-term financial gains with the launch of its traveler subscription program. Tripadvisor Plus, which launched in beta last December and is now open to hotels worldwide, provides hotels and bed & breakfasts with a further channel to market, according to the reviews giant. The initiative offers additional visibility for accommodation players […]

A New Way to Reach Travelers: Tripadvisor Enables Hotels to Participate Directly in Travel Membership Program for First Time

NEEDHAM, Mass. – Tripadvisor®, the world’s largest travel guidance platform*, announced today that – for the first time – hotels and B&Bs can expand their visibility and reach to a ready-to-book, high spend traveler audience by participating directly in Tripadvisor Plus, a new membership program for travelers. Tripadvisor Plus hotels receive special badging and increased visibility […]

Tripadvisor revenue down 61% in 2020, subscription product a focus for 2021

Tripadvisor finished 2020 with its revenue down 61% to $604 million compared to $1.6 billion in 2019, but president and CEO Steve Kaufer says the company is entering 2021 “with optimism,” largely driven by the potential to develop a recurring revenue stream through its new Tripadvisor Plus subscription service. Reporting its financial results for the […]